top of page

BVLGARI

Mai Troppo

"If it brings you pleasure, it's never too much."

Everyone in Rome is talking about Her - the enigma who laughs too loud, dresses too flamboyantly, is just too much. Mai Troppo (Never Too Much), brings together Zendaya, Lily Aldridge and Naomi Scott for a cinematic campaign that celebrates the unapologetic exuberance of being unapologetically yourself. 

​

Directed and shot by the incredible Johan Renck (Chernobyl).

Take a look behind the scenes...

We expanded on the scenes in our Icon Films, each highlighting a different jewellery line and personality.

bottom of page