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Hi! I'm Becky,
a senior copywriter in Vancouver.
RIMOWA
Never Still
For the fourth instalment of RIMOWA's Never Still campaign, we were tasked with creating an emotive, cinematic 360 campaign to inspire people to travel more purposefully. We enlisted F1 champion Lewis Hamilton, K-pop icon Rosé and football prodigy Kylian Mbappé to tell their stories of purposeful travel.
Directed by Ebeneza Blanche, Fenn O'Meally and Harrison Boyce.
Shot by Chris Rhodes.
Music by the one and only Hans Zimmer.
In Rosé's 30 second film, she reflects on what "Home" means, and how travel can expand that definition.
Directed by Fenn O'Meally.
Photography by Chris Rhodes.
Kylian Mbappé explores how one person's actions can inspire a wave of progress.
The film features teens from his foundation, Inspired by KM.
Directed by Harrison Boyce.
Photography by Chris Rhodes.
F1 driver Lewis Hamilton gains fresh perspective from the passenger seat.
Focusing not just on the road ahead, he embraces a new point of view on what's all around him.
Directed by Ebeneza Blanche.
Photography by Chris Rhodes.
Our 3D suitcase took over London's most iconic site - Piccadilly Lights.
We created a huge suite of bespoke OOHs for unique global placements.
On social, Lewis, Rosé, Kylian and Hans showed us their travel essentials for our What's In My RIMOWA series.
Shot by Scott Peters.
Made with...
And incredible designers...
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